Inveon Insights

Direct-to-Consumer (D2C) E-Commerce Transition 

Direct-to-Consumer (D2C) E-Commerce Transition 

With the drastically changing dynamics of e-commerce, it's becoming necessary to consider new models besides the traditional storefronts. Therefore businesses are utilizing a new business model -not that new but definitely catching on lately- called: Direct-to-Consumer (D2C). D2C model is quickly becoming a convenient way for brands -especially the players …

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Visual Commerce

Visual Commerce

When it comes to marketing and selling online, consumers are quickly recognizing the value of compelling visual content. Today, we’re facing a visual information revolution. People are now consuming content in three-second bursts. Smart brands are realizing the opportunity to leverage visual content and the powerful tools and platforms to …

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What is MACH Architecture?  

What is MACH Architecture?  

E-commerce applications were traditionally designed using monolithic based architecture—a single application that consolidates disparate business logic, user interfaces, and products in one large codebase. While monolithic architecture may be sufficient for some e-commerce applications, it can quickly become problematic when the amount of data, features, and product variety increases. This …

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Hyper-personalization in E-commerce

Hyper-personalization in E-commerce

The ever-changing nature of the e-commerce industry makes it difficult for brands to maintain their competitive edge. The blurring of the line between digital and physical environments has accelerated the speed of innovation and thus the pressure of this challenge. E-commerce brands can only adjust to this order by following …

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A Sweet Guide for 2022 Valentine's Day Campaigns

A Sweet Guide for 2022 Valentine's Day Campaigns

The holiday season is over, but Valentine's Day, a day filled with love, awaits us as the next special day on the calendar. Valentine’s Day can be a challenging time for businesses. Your customers are bombarded with advertisements, promotions and, discount offers so you have to do something different to …

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How to increase organic traffic for an e-commerce website?   

How to increase organic traffic for an e-commerce website?   

Having a site that ranks at the top of search engine results is crucial for any business, especially those who are in an e-commerce niche. E-Commerce businesses have a higher risk of getting competitive and a failure in performing well on search engines. So, search engine optimization (SEO) is a …

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Featured E-commerce Trends to Follow in 2022 

Featured E-commerce Trends to Follow in 2022 

E-commerce trends change at a dizzying pace. While this is the case, following each trend as it develops can become a tricky business. The cycle is also getting faster. Just a few years ago every new e-commerce trend needed at least a year or two to come into play. Today, …

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