Black Friday is one of the year's biggest shopping days, and we're already gearing up for 2022. This year Black Friday will fall on November 25. Given the rising cost of living globally and the great recession, it wouldn't be incorrect to state that customers would eagerly anticipate the possibilities …

Undoubtedly, companies need to set up the payment part, which is the last step of digital shopping, in a user-friendly, fast, and secure way for their online store. Each user may have different ways to pay, thus, providing as many options as possible for online retailers will optimize the consumer …

Food and beverage e-commerce is growing rapidly. This is due in part to the fact that consumers want quality food delivered to their doorsteps quickly and easily. However, they also want a wide selection of products available at competitive prices, something that can be difficult to find when shopping online. …

The increasing integration of developing technology into our lives every day has caused businesses to be involved in digital transformation. According to Digital Commerce 360, this resulted in a 9.6 % increase in digital transactions to $9.92 trillion. The rapid transition from offline to online, along with many advantages, also …

Omnichannel is a necessity in e-commerce. The development of omnichannel setups, however, is not static and the boundaries of e-commerce are being outdone every day. So there are different levels of building an omnichannel e-commerce presence. And the ultimate level of the omnichannel might just be the ‘Shop Local’ feature. …

Whether you're a retailer or an online service provider, it's essential to measure how well your business is doing. By determining the essential metrics and how to utilize them, you can increase your chances of success. You can only make smart business decisions if you have the right metrics; otherwise, …

Consumers are more health-conscious than ever. Sports and general fitness trends continue to influence the sporting-goods market, as companies offer new digital forms of exercise to match evolving consumer needs. At the same time, a growing focus on sustainability has had a major impact on companies' capacity for innovation as …

The term metaverse, which gained popularity recently, is starting to appear across a number of fields. You've probably already heard the term tossed around in various areas. Metaverse refers to a type of shared, virtual space supported by a number of users simultaneously. It is an immersive 3D space that …

Nobody can deny that social commerce is a concept that we are all becoming more familiar with lately. We can define the concept as selling and purchasing products and services through social media platforms without diverting the sales process to another channel. It’s important to note that this can be …

Statistics show that consumers change their behavior during holidays and special seasons. With the many advantages of e-commerce, brands are reaching more customers through online retail, which fuels competition. Knowing what your customers are looking for and following seasonal trends with an e-commerce campaign calendar is an important part of …