The ever-changing nature of the e-commerce industry makes it difficult for brands to maintain their competitive edge. The blurring of the line between digital and physical environments has accelerated the speed of innovation and thus the pressure of this challenge. E-commerce brands can only adjust to this order by following …

The holiday season is over, but Valentine's Day, a day filled with love, awaits us as the next special day on the calendar. Valentine’s Day can be a challenging time for businesses. Your customers are bombarded with advertisements, promotions and, discount offers so you have to do something different to …

Having a site that ranks at the top of search engine results is crucial for any business, especially those who are in an e-commerce niche. E-Commerce businesses have a higher risk of getting competitive and a failure in performing well on search engines. So, search engine optimization (SEO) is a …

Strong, lasting brand recognition and loyalty come from the quality of the relationship you build with your customers. With a history spanning three centuries, ZWILLING J.A. Henckels has sustained a reputation for delivering premium kitchen products. As a reputable leader in the cutlery industry, the company began producing high-quality knives …

E-commerce trends change at a dizzying pace. While this is the case, following each trend as it develops can become a tricky business. The cycle is also getting faster. Just a few years ago every new e-commerce trend needed at least a year or two to come into play. Today, …

Headless commerce is a relatively new concept in e-commerce. Even if some best practices are here with us for a while now, most e-commerce professionals still don’t know very much about the details of the concept. When it comes to such a new subject that changes industry dynamics; being confused, …

Following the opening of their first brick-and-mortar store in 2014, Sneaks Up became the strategic partner of Nike Turkey in 2015 and grew rapidly. The brand, which prepares innovative product launches, personalization options, and inspiring experiences intending to provide consumers with not only a sales-oriented approach but also an exclusive …

All successful enterprises and organizations, regardless of their scale and/or scope, rely heavily on data and analysis as the underpinning strategy for decision-making. That’s because - no matter how creative the concept behind your business idea, how innovative your product might be, or even how colossal your volume of sales …

E-commerce personalization is a technique for allowing brands to provide specialized marketing messaging and shopping experiences to customers, based on how they interact with the brand. Every online store needs a specific e-commerce personalization strategy to convert prospects into paying customers. Personalized e-commerce experiences could be as simple as greeting …

Whether you are running an e-commerce website, selling products through your app, or both, you want to make sales. So how can you improve conversion rates and increase the ratio of repeated customers while driving more product sales? One of many ways to do this is through product recommendations. E-commerce …