18,600+
₺14.7M
-60%
ABOUT
Coca-Cola İçecek partnered with Inveon’s GrowthLab to launch CCINEXT, a platform designed to optimize customer journeys and reduce pre-sales costs—leading to 18K+ user activations and a significant drop in field visits.
🔍 Challenge
CCI needed to digitize the sales experience across its vast dealer and horeca network to reduce operational overhead, optimize outreach efforts, and unlock smarter targeting opportunities.
🧩 Solution
GrowthLab and Inveon delivered:
Launch of CCINEXT, a mobile-first platform for order placement and communication
Segmentation & gamification strategies to boost engagement and loyalty
Deep analysis of customer behavior to optimize journey stages
Onsite visits cut from 10 to 4 per month, lowering operational costs
Enhanced targeting of customers via data-driven personalization
🏆 Outcome
Within 6 months, CCINEXT transformed into a high-impact digital touchpoint. Inveon’s work was recognized with a Stevie Award in Supply Chain Management, proving the platform’s success in driving commercial efficiency and smart growth for CCI.
