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Customer Success Stories

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Columbia boosts digital performance with Inveon’s inCommerce platform and GrowthLab marketing services

Columbia boosts digital performance with Inveon’s inCommerce platform and GrowthLab marketing services

Columbia boosts digital performance with Inveon’s inCommerce platform and GrowthLab marketing services

Columbia boosts digital performance with Inveon’s inCommerce platform and GrowthLab marketing services

+74%

Revenue growth

Years of experience

Years of experience

+77%

Traffic increase

Years of experience

Years of experience

+85%

Growth in active users

Growth in active users

ABOUT

Through a tailored strategy combining performance marketing and a robust e-commerce infrastructure, Columbia achieved double-digit growth across revenue, traffic, and engagement.

PLATFORMS USED

inCommerce

🔍 Challenge

Columbia needed to scale its online presence while maintaining high engagement and conversion rates across new and returning users. The challenge was to create consistent, data-driven digital campaigns and support them with a high-performing commerce infrastructure.


🧩 Solution

With Inveon’s combined offering:

  • inCommerce enabled a scalable, secure, and conversion-optimized digital storefront

  • GrowthLab executed full-funnel PPC strategies using Google Ads, Discovery, GDN & YouTube

  • Segmentation was built around custom affinity, in-market, and retention-focused journeys

  • Personalized ads and retargeting tools like Criteo were used to maximize ROAS

  • Data-driven insights powered cookie-based personalization and continuous optimization


📈 Outcome

Together, Columbia and Inveon activated a high-impact growth engine. By integrating the right platform with strategic execution, Columbia now runs smarter campaigns, engages high-intent segments, and drives measurable growth across digital touchpoints.

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Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon