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ABOUT
Through a tailored strategy combining performance marketing and a robust e-commerce infrastructure, Columbia achieved double-digit growth across revenue, traffic, and engagement.
PLATFORMS USED
inCommerce
🔍 Challenge
Columbia needed to scale its online presence while maintaining high engagement and conversion rates across new and returning users. The challenge was to create consistent, data-driven digital campaigns and support them with a high-performing commerce infrastructure.
🧩 Solution
With Inveon’s combined offering:
inCommerce enabled a scalable, secure, and conversion-optimized digital storefront
GrowthLab executed full-funnel PPC strategies using Google Ads, Discovery, GDN & YouTube
Segmentation was built around custom affinity, in-market, and retention-focused journeys
Personalized ads and retargeting tools like Criteo were used to maximize ROAS
Data-driven insights powered cookie-based personalization and continuous optimization
📈 Outcome
Together, Columbia and Inveon activated a high-impact growth engine. By integrating the right platform with strategic execution, Columbia now runs smarter campaigns, engages high-intent segments, and drives measurable growth across digital touchpoints.