Columbia boosts digital performance with Inveon’s inCommerce platform and GrowthLab marketing services

🔍 Challenge

Columbia needed to scale its online presence while maintaining high engagement and conversion rates across new and returning users. The challenge was to create consistent, data-driven digital campaigns and support them with a high-performing commerce infrastructure.

🧩 Solution

With Inveon’s combined offering:

• inCommerce enabled a scalable, secure, and conversion-optimized digital storefront

• GrowthLab executed full-funnel PPC strategies using Google Ads, Discovery, GDN & YouTube

• Segmentation was built around custom affinity, in-market, and retention-focused journeys

• Personalized ads and retargeting tools like Criteo were used to maximize ROAS

• Data-driven insights powered cookie-based personalization and continuous optimization

📈 Outcome

Together, Columbia and Inveon activated a high-impact growth engine. By integrating the right platform with strategic execution, Columbia now runs smarter campaigns, engages high-intent segments, and drives measurable growth across digital touchpoints.