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Unilever accelerates D2C market entry with Inveon’s inCommerce platform

Unilever accelerates D2C market entry with Inveon’s inCommerce platform

Unilever accelerates D2C market entry with Inveon’s inCommerce platform

Unilever accelerates D2C market entry with Inveon’s inCommerce platform

+92%

Increase in conversion rate

Years of experience

Years of experience

+400%

Revenue growth post-launch

Years of experience

Years of experience

ABOUT

Launching the Seventh Generation brand in a fast-evolving FMCG landscape, Unilever partnered with Inveon to pioneer a high-performing D2C experience—driving conversion and setting a benchmark for competitors.

PLATFORMS USED

inCommerce

🔍 Challenge

As a global leader entering a developing e-commerce market, Unilever needed to move fast, test multiple models, and build a scalable D2C presence to lead the category and stay ahead of traditional FMCG competitors.


🧩 Solution

With inCommerce, Inveon delivered:

  • A flexible D2C platform built for emerging markets

  • Seamless go-to-market execution for Seventh Generation

  • Rapid deployment with multiple store models & A/B testing options

  • Custom workflows to support new product education & engagement

  • Insight-based planning for continuous optimization and retention


📈 Outcome

Unilever became one of the earliest players to succeed in D2C FMCG e-commerce—setting a standard for others to follow. The project proved that speed, flexibility, and execution matter most when entering new markets.

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Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon

Inveon is your digital commerce partner, specializing in omnichannel platforms and growth solutions. With AI-powered technology and GrowthLab services, we help businesses accelerate e-commerce performance and achieve scalable growth.

© Copyright 2025, All Rights Reserved by Inveon