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ABOUT
Launching the Seventh Generation brand in a fast-evolving FMCG landscape, Unilever partnered with Inveon to pioneer a high-performing D2C experience—driving conversion and setting a benchmark for competitors.
PLATFORMS USED
inCommerce
🔍 Challenge
As a global leader entering a developing e-commerce market, Unilever needed to move fast, test multiple models, and build a scalable D2C presence to lead the category and stay ahead of traditional FMCG competitors.
🧩 Solution
With inCommerce, Inveon delivered:
A flexible D2C platform built for emerging markets
Seamless go-to-market execution for Seventh Generation
Rapid deployment with multiple store models & A/B testing options
Custom workflows to support new product education & engagement
Insight-based planning for continuous optimization and retention
📈 Outcome
Unilever became one of the earliest players to succeed in D2C FMCG e-commerce—setting a standard for others to follow. The project proved that speed, flexibility, and execution matter most when entering new markets.