Unilever accelerates D2C market entry with Inveon’s inCommerce platform

🔍 Challenge

As a global leader entering a developing e-commerce market, Unilever needed to move fast, test multiple models, and build a scalable D2C presence to lead the category and stay ahead of traditional FMCG competitors.

🧩 Solution

With inCommerce, Inveon delivered:

• A flexible D2C platform built for emerging markets

• Seamless go-to-market execution for Seventh Generation

• Rapid deployment with multiple store models & A/B testing options

• Custom workflows to support new product education & engagement

• Insight-based planning for continuous optimization and retention
  
  
  

📈 Outcome

Unilever became one of the earliest players to succeed in D2C FMCG e-commerce—setting a standard for others to follow. The project proved that speed, flexibility, and execution matter most when entering new markets.