Zwilling J.A. Henckels boosts revenue by 200% with Inveon’s GrowthLab

🔍 Challenge

The global kitchenware brand needed to increase digital performance and efficiency across paid media by refining its audience segmentation and go-to-market strategy.

🧩 Solution

GrowthLab delivered a full-funnel performance approach:

• Defined audience segments by behavioral insights and intent data

• Executed platform-optimized campaigns focused on conversion and ROAS

• Continuously optimized for awareness, traffic, and purchase with advanced targeting

• Used Google Ads and dynamic remarketing to scale high-performing audiences
  
  

📈 Outcome

Zwilling achieved a 2x revenue increase in just a few months, with improved ROAS and conversion rates—proving the power of data-led performance marketing built by GrowthLab.