We empowered Champion, a renowned fashion brand, with a full-featured, beautifully designed website – launched in just 14 days! This rapid turnaround was possible thanks to the unique Page Builder capabilities and seamless integration tools offered by inCommerce.
Founded in 1919, Champion has merged the worlds of fashion with its authentic, American sports heritage. In 2024, in a powerful move, Champion teams up with Inveon, a powerhouse in digital commerce, to take a significant step towards building a robust and feature-rich online platform, fostering a digital legacy for years to come.
See how Champion can be always at the forefront of technical innovation and style as a #1 innovating athletic wear.
From Zero to Sell in Record Time: Inveon's E-Commerce Launchpad
By implementing Inveon’s headless commerce, they acquired a game-changing resource: unmatched agility. This innovative approach of inCommerce enabled them to launch a brand-new website, at record speed, perfectly aligning with market demand.
The result? A seamless online platform that exceeded customer expectations and fueled a successful product launch, taking 14 days. Headless commerce transformed Champion’s online strategy, proving its worth as a powerful driver of efficiency and flexibility.
“The need for speed in e-commerce is non-negotiable and the ability to pivot and respond to shifting trends is essential for long-term success. Forget lengthy integration delays. inCommerce cuts the time it takes to get integrations live, both initially and for future needs... With dramatically faster time-to-market, it optimizes operational efficiency and positions you for a competitive edge” says Cemal Sindel, Head of Product & Digital Solutions | Ünal Group.
Breaking Free: The Dedicated Backend Revolution for Faster Innovation
Getting to market quickly isn't just about upfront planning; it requires a stellar backend team.
By meticulously breaking down complex development tasks into manageable pieces, Inveon team ensures smooth integration and faster completion, accelerating the entire development process. This efficiency translates directly to quicker iterations. Furthermore, a robust continuous integration and testing process, combined with automated deployment, minimizes delays, reduces deployment risks and allows for rapid updates. Plus, regular communication and feedback loops with stakeholders and end-users further streamline the process and ensure the final product aligns with their needs.
In essence, a well-coordinated backend team, dedicated to efficient development and testing practices, lays the groundwork for swift product launches and a quicker path to reaching Champion’s target audience.
Beyond Build: Leveraging Strategic Integrations to Maximize Performance
To deliver world-class commerce, a seamless customer journey is the holy grail. Inveon partners with Champion and achieves this by seamlessly integrating a comprehensive suite of third-party solutions thanks to its expertise.
Since recommending relevant products based on factors like browsing history, purchase history, user behavior, customer segmentation, and the purchasing history of similar users can lead to more sales or larger cart sizes, Inveon empowers Champion to optimize search and product recommendations, suggesting relevant items that pique customer interest and boost sales.
Through bridging the gap between browsing and buying with personalized product recommendations, we become able to unlock a range of benefits. Here's what we discovered:
- Increased sales and revenue
- Enhanced user experience
- Customer loyalty
- Maximized marketing ROI
- Continuous learning from data
"We were impressed by Inveon's ability to translate our vision into a reality," remarks Serkan Nazlıben, Director of Marketing, e-Commerce & Customer Services | Ünal Group. "The result is empowering customers to personalize their shopping journey and find what they love, effortlessly."
Stunning Design Made Simple: Champion's Drag-and-Drop for Bespoke Pages
Inveon's intuitive Page Builder, with its drag-and-drop interface, empowers Champion to create stunning landing pages, product details, and high-converting content hubs – no coding required. This translates to rapid experimentation and content creation, letting Champion be always evolving, always on-trend.
Inveon doesn't just offer speed, it also ensures brand consistency. Pre-designed templates provide a solid foundation across Champion’s entire online store, from product pages to category listings. But the power doesn't stop there. Champion can break free from the mold and craft collection pages entirely from scratch, perfectly capturing their unique brand identity and showcasing the latest collections – “iconic pieces that become a canvas of expression, inspiring everyone to Be Your Own Champion”.
The cherry on top? Inveon's Page Builder grants complete control over content scheduling. This allows Champion to seamlessly launch or remove pages to perfectly align with their marketing campaigns. This agility ensures content stays fresh and relevant, keeping customers engaged and coming back for more, ready to express themselves through Champion’s unique fashion.
Champion’s digital strategy has hit a home run. Not only have they achieved outstanding online results, but they've also elevated their brand perception, creating a clear distinction in the competitive e-commerce arena.
The business world waits for no one. Every second you spend developing your product or service is a second your competitors might be using to capture market share. That's why Inveon prioritizes accelerating your time to market. We understand the urgency of getting your offerings in front of customers, and our solutions are designed to eliminate delays and streamline the launch process.
With us as your partner, you can watch your time to market shrink, leaving you strategically positioned to outpace the competition.
