"Omnichannel Transformation Is a Business Strategy"

At Inveon, we deeply care about creating meaningful spaces where retail leaders can come together, share insights, and shape the future of commerce. That’s exactly why we host Omnichannel Talks — a recurring gathering where we connect executives across industries to reflect on what’s working globally, and what’s being achieved here in Turkey’s digital commerce ecosystem.

At Omnichannel Talks 2025, one message echoed throughout every session:
👉 Omnichannel transformation is no longer a tech checklist. It’s a full-scale business model rethink.

Here’s what we learned from the brands that are getting it right:

1. Mobile is not just another channel. It’s a strategic engine for loyalty.
Murat Zaim from Derimod emphasized that building an app isn’t the goal — activating it as a loyalty and retention tool is where the real impact lies.

2. Global success requires local nuance.
Deniz Göl from Colin's shared how their international omnichannel strategy stays consistent while adapting to local customer expectations — a balance that’s hard but essential.

3. Your store teams are your digital frontline.
From Atakan Özata - IKEA Türkiye, Buket Özdem - Columbia Sportswear, and Utku Küçüksu - Atasun Optik, we heard a clear consensus: true omnichannel integration depends on internal alignment. Staff training, shared KPIs, and organizational ownership are just as critical as tech infrastructure.

Why do we host these gatherings?

Because real transformation happens when the industry learns together.
We believe in combining global best practices with local success stories, giving retail executives the insights they need to lead — not follow — the next wave of omnichannel commerce.

As a technology partner, Inveon is proud to power this evolution — not just with platforms and tools, but by fostering the conversations that move the entire industry forward.

📣 Want to be part of our next executive gathering?
We’d love to hear from you.

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