The food and beverage sector is experiencing exciting changes. Your grocery shopping is generally a part of the routine that you complete on the way back home from the office or with the weekly visits to your favorite supermarket. Is it still though? Online shopping is at the center of …

Luxury goods manufacturers may be the most conservative group in terms of adopting the idea of ​​digital transformation and using online sales channels. E-commerce penetration in the luxury goods industry is far behind many industries such as retail or consumer goods. Their adoption of online shopping channels was a little …

The Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats commonly known as TEMA, was founded in 1992. Since then, the Foundation has been working to create public awareness on environmental problems specifically soil erosion, deforestation, desertification, climate change, and biodiversity loss. TEMA has more …

Taking advantage of the power of targeting in order to take the right marketing actions is a method implemented by many brands. Strong targeting is one of the most important components for strengthening customer loyalty and increasing sales. To target more accurately, behavior-based customer segmentation is one of the useful …

E-commerce channels are no longer just a component of the ecosystem but are at the center of operations. This volume and improved customer demand create a need for more complicated e-commerce technologies. Handling multiple channels efficiently and managing successful omnichannel operations is a strategic and challenging issue to tackle. While …

As most of you know, Google uses ranking systems that work with a number of algorithms to optimize the search results on the web and more than 200 signal affects the ranking criteria. As an exciting development, Google announced that it will use the web page experience as a ranking …

One of the most important criteria that brings digital growth to your brand is the type of UI & UX design it offers to provide the highest performing customer experience. The preliminary condition for people to connect with your brand is to ensure that the consumer gets the highest efficiency …

The month of Ramadan is coming soon. Between the 23rd of April and the 23rd of May, Ramadan 2021 will take place under the influence of the pandemic and lockdowns which will lead to changes in many traditions and customs. It does not seem possible to get together with extended …

Currently, everyone is faced with the same challenge: how to express an attractive message in a creative way in this fast-moving world. While creating a campaign for the holiday season or building a marketing strategy to sell more products in your online store, almost every business experiences this situation. Throughout …

The popularity of subscription e-commerce is increasing among brands. The subscription model in e-commerce is a business model that allows brands to sell their products on a recurrent system. Through subscriptions, customers get products or services on a regular basis, commonly on a monthly or weekly basis. Subscription-based e-commerce models …