Founded in 1989, Sneaks Up, part of Unal Group, reinvents sports retail with a culture of innovation and unparalleled consumer empowerment.
In a groundbreaking collaboration starting in 2021, Sneaks Up and Inveon, an industry-leading digital commerce solutions provider, create a lasting bond between Sneaks Up and its shoppers through cohesive omnichannel experiences.
Loyalty Program
Loyal customers are an investment that pays off. The more engaged a customer becomes, the more they're likely to spend with your brand in the long run, ultimately resulting in a higher customer lifetime value (CLV).
In June 2023, fueled by a shared vision, the loyalty program leveraged a data-driven approach to customer segmentation. We implemented a dynamic recommendation engine that curates personalized offers for each customer based on their purchase habits, specific preferences in products and delivery needs.
Since then, we have transformed 48,857 satisfied customers into loyal patrons and facilitated purchases by 21,174 loyalty members, resulting in a notable sales conversion rate of 43%.
Mobile App
Mobile first, loyalty lasts. In June 2023, Sneaks Up’s mobile app was built by Inveon’s appCommerce and mobile connections to consumers have become key in supporting revenue growth and customer retention.
Revenues from the app business touched 78% of monthly revenues and expected to touch more in 2025, while growing the overall share significantly.
"Consumers are taking the wheel," Serkan Nazlıben, Director of Marketing, e-Commerce & Customer Services, declares. "They crave a personalized shopping experience, and Sneaks Up and Inveon are leading the charge. We understand the gravity of being on a customer's phone – it's prime real estate, and we won't take it for granted. Our mobile app has become a cornerstone of our business strategy and Inveon team felt like an extension of our own, working tirelessly to understand our vision and bring it to life. We were impressed by Inveon’s deep understanding of the mobile landscape and their commitment to innovative solutions. All in all, we have our mobile app that is not only functioning flawlessly but also delivering a user experience that wowed."
Third-Party Integrations
The expansion game just got real for Sneaks Up. Partnering with Inveon, Sneaks Up has gained access to a best-in-class toolkit propelling the brand towards ambitious growth goals.
- Effective Category Management: With Prime Widgets, we customize product recommendations, optimize assortment planning, product search and product listing pages. Therefore, Sneaks Up is empowered to increase conversion rates.
- Personalized Rewards & Benefits: Membership unlocks the digital goldmine. By integrating social listening tools with the loyalty program, we fostered an increase in customer engagement through targeted promotions, custom rewards and community building strategies.
Success hinges on the finer points. Its relentless innovation, trendsetting agility, and powerful partnerships have propelled Sneaks Up to the undisputed leader in the apparel industry.
“Forget the myth of declining luxury spending," says Cemal Sindel, Head of Product & Digital Solutions. "It's about value alignment. Today's consumers crave high-end experiences and fashion that resonate with their personal style. So with Inveon, we have adopted a different approach to welcoming customers into our online stores, driving our revenue growth.”
One last thing, Sneaks Up, as a leading powerhouse in the sports apparel industry, has moved beyond one-size-fits-all strategies and offered users highly relevant recommendations, ensuring they found the perfect products and services tailored to their needs. With its website and mobile app empowered by Inveon, Sneaks Up is maintaining a consistent experience across all platforms and so has built a recognizable, unwavering brand identity.
The future is digital. Are you ready? We can help you transform. Time is of the essence. Contact us today.
